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Retail

Bringing supporters closer to the badge

Retail

The Retail Department plays a vital role in delivering an exceptional experience for our supporters, both in-store and online. From official merchandise to matchday essentials, the team ensures that fans can proudly represent the club while enjoying a seamless and engaging shopping experience.

Our retail team oversees all aspects of the club’s merchandise operations, including product selection, stock management, visual merchandising, and customer service. Whether it’s a busy matchday or a regular trading day, the team is committed to maintaining high standards, ensuring the store is welcoming, well-presented, and fully stocked.

Beyond day-to-day operations, the Retail Department works closely with other areas of the club to develop new product ranges, support key campaigns, and enhance the overall supporter journey. With a strong focus on quality, innovation, and service, the team is dedicated to creating a retail experience that reflects the pride and passion of the club and its community.

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A DAY IN THE LIFE

Working in Retail at Stockport County is all about delivering a great experience for supporters while representing the Club’s brand with pride.

A typical day might include:

  • Serving fans in the Club shop on matchdays and non-matchdays
  • Merchandising products and maintaining store presentation
  • Processing sales and handling customer enquiries
  • Supporting new product launches and kit releases
  • Managing stock levels and deliveries
  • Creating a welcoming and engaging retail environment

It’s a busy, customer-focused role where no two days are the same. You’re often the first point of contact for supporters, helping them feel connected to the Club through what they wear and buy.

Fast-paced, friendly, and full of energy—you’re right at the heart of the supporter experience.

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Roles in retail and supporter experience

Connecting supporters to the Club through products, service, and a consistent retail experience.

Leads retail operations and manages store performance.

  • Oversees sales and stock control
  • Manages retail team

Delivers customer service and sales support in-store.

  • Assists supporters with purchases
  • Maintains store presentation

Manages product ranges and stock availability.

  • Oversees merchandise planning
  • Supports kit and product launches

Supports online store operations and fulfilment.

  • Processes online orders
  • Updates product listings
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