Commercial

The club’s commercial team drives revenue through ticketing, sponsorships, partnerships, and premium matchday hospitality. Managed by Supporter Services, ticketing prioritises accessibility and transparency, with tiered pricing and “Young Adult” (18–21) initiatives, while ensuring a seamless fan journey at Edgeley Park.

Commercial operations focus on securing sponsorships and strategic partnerships across on-kit, stadium, and LED assets, attracting local, national, and international brands. The team also leads hospitality sales, offering premium experiences such as The 1883, Pareto Lounge, and The Hardcastle, with high demand for seasonal and matchday packages.

Adopting a 365-day stadium approach, the club maximises non-matchday revenue through conferences and community events. Collectively, these functions strengthen financial sustainability, support sporting ambitions, and transform the club’s brand into tangible revenue while enhancing fan and corporate engagement.

Working in the Commercial team means being at the heart of how the Club grows and connects with partners, fans, and the wider community.

A typical day might include:

• Building and managing relationships with sponsors and partners
• Delivering campaigns and activations across matchdays and digital
• Identifying new business opportunities and driving revenue
• Collaborating with marketing, media, and operations teams
• Supporting events, hospitality, and fan engagement activity
• Tracking performance and reporting on commercial outcomes

It’s a fast-moving, target-driven environment where creativity and relationships go hand in hand. Every day is about adding value, strengthening the Club’s brand, and creating opportunities that support success on and off the pitch.

Challenging, collaborative, and always evolving—no two days are ever the same.