CYCLE TO WORK SCHEME
Save money and stay active with our tax-efficient bike scheme.
WHERE IT ALL BEGAN
2012
Cadence was founded in a London studio with one vision: to make cycling culture more accessible and inclusive.
First Store Opens
2015
We opened our flagship store, creating a space for riders and community events alike.
Innovation in Motion
2018
Launched our in-house R&D unit, fuelling product breakthroughs and sustainable design.
A Global Brand
2020
Expanded into Europe and beyond, reaching cyclists in over 20 countries.
Powered by People
2023
Over 1,000 employees, 4 hubs, and a growing reputation for putting people first.
Pedalling into the Future
2025
New leadership programmes, award-winning campaigns, and a renewed focus on culture and wellbeing.
2012
2015
2018
2020
2023
2025
WHAT DRIVES US
Our values are more than statements — they’re the way we ride, work and lead. They shape every experience at Cadence, from how we collaborate to how we grow.
PASSION IN MOTION
MAKE IT BETTER
PROGRESS TOGETHER
RIDE RESPONSIBLY
PASSION IN MOTION
MAKE IT BETTER
PROGRESS TOGETHER
RIDE RESPONSIBLY
PROGRESS TOGETHER
RIDE RESPONSIBLY
PASSION IN MOTION
EVERY RIDER WELCOME
PROGRESS TOGETHER
RIDE RESPONSIBLY
PASSION IN MOTION
EVERY RIDER WELCOME
SUPPORT EVERY STEP OF THE WAY
ONBOARDING THAT SETS YOU UP
From day one, you’ll get everything you need to hit the ground rolling — with welcome kits, induction sessions, and a buddy system.
PERSONAL DEVELOPMENT PLANS
We help you map out your goals and give you the tools, feedback, and time to achieve them.
IN-HOUSE LEARNING PLATFORM
Explore leadership courses, technical training, and soft skills modules on demand.
CROSS-TEAM COLLABORATION
Shadow, swap, and learn across departments to broaden your skill set and career options.
MANAGER COACHING & SUPPORT
Our people leaders are trained to support your growth — not just your output.
OUR IMPACT
92%
of staff say they feel empowered in their role
500+
hours of internal training delivered last year
98%
renewable energy across our main offices
1000+
bikes donated to community programmes
LIFE AT CADENCE
